Is Logo really important these days?
When you think of all the things that need to be put in place when starting a business, having a logo might not seem like a top priority but according to Alexander Westgarth in his article on Forbes he said ‘logo establishes a bond between a company and its community of fans, friends, critics, allies and champions’. Therefore, the importance of a logo can not be ignored and not just any logo but the right logo to avoid miscommunication.
The right logo says everything without saying a word. It connotes feelings of honour, trust, pride and excellence. It evokes a sense of connection between a brand and it’s consumers. Check out some known brand’s Logo and what it communicates
Gone are the days you have the luxury of time to convince a potential client face to face, as things stand you have about 2 seconds to convince a potential client on your brand’s worth their attention. A solid logo can give you that edge.
With the high competition now among most Industries you have one chance to get this right. Your logo is your first introduction to consumers, and if done well you might just hack your way into the public’s interest.
Successful branding is all about telling a story that will influence the customer’s emotions. And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for which the entire narrative of the brand is built on.
Start right, get the right logo for your brand. If you can not afford to pay for a bespoke logo for your brand, Here is our top 2 FREE platform you can use to get one for FREE, They are Canva and Namecheap.
If you need a bespoke Logo or guide for branding, We are happy to help. Talk to us today, using the chat button or form